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Sunday, December 14, 2008

Crisis or Opportunity?




In Mandarin, the Chinese character for crisis (top set) looks very similar to the Chinese character for opportunity (bottom set). This similarity led me to the argument that a crisis shouldn't be regarded as danger, it can also be an opportunity. Particularily with all the the recent and sudden changes in the economy. While there are many people with a crisis mindset, focusing on doom and gloom; there are others who are savvy enough to take action and seize the opportunity they have been waiting years for with what we’re currently experiencing. So whether you’re an investor, buyer or homeowner - here are a few examples how everyone can benefit from this opportunity:


  • Low interest rates
  • Tax credit of $7,500
  • This is the first buyer’s market for the first time in a decade
  • Home ownership benefits: tax deductions, protection from inflation, and leverage
  • Purchase properties for pennies on the dollar on Short Sales and Foreclosures.


  • Cross-country investing opportunities
  • Historically low interest rates
  • Seller financing can enhance purchasing power
  • Increased demand in rental markets due to inability to purchase (due to stricter loan guidelines) & foreclosures
  • Buy for pennies on the dollar


  • Passive income through seller financing
  • Strong negotiating power on your next purchase
  • Apply for property tax reductions (click here for information)
  • Make money on purchase
  • Rent home to leverage new purchase
  • Leverage tool for buying rental properties

I have met and worked with many individuals recently who tell me this is the kind of market they have been waiting for to expand their real estate portfolio. While there are others met with skepticism, these few are taking action. As Warren Buffet quoted “The time to get interested is when no one else is. You can't buy what is popular and do well.”

For those of you who are just starting to get their "feet wet" - I encourage you to search my hand-selected deals on my Featured Properties page, view all available properties for sale in Los Angeles, sign up to receive the latest listings best tailored to your needs, subscribe to my Real Estate Blog (, and simply familiarize yourself with the current market with my Real Time Market Snapshot (excellent real estate analysis tool). Then, when you're ready to make that move, give me a call (310.305.4286) and let me show you the difference that the right real estate relationship can make for all of your real estate needs.

~Darryl Cherniss

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